The Texas Bluebird Society Uses MapPoint to Split up and Prioritize a Mailing List
This article demonstrates how MapPoint's Drivetime Polygons can be used to prioritize a mailing list.
"The Texas Bluebird Society is a non-profit organization in Texas with a mailing list of over 7,000 (members and former members). We wanted to send word of an upcoming event in Kerrville, TX with as much bang for the buck with a limited budget for postage."
"The Kerrville Convention and Visitors Bureau (CVB) agreed to pay an amount for 1st class postage for the event flier for those most likely to attend and stay overnight."
See the full article test in this post on MapForums.com